This is an Australian firm that provides financial solutions to the ones in need.
The list of challenges like any other poorly managed campaign included almost no conversions, extremely high cost per conversion and a very low rate of conversion. Another major challenge was to look into the matter of ads being positioned very badly.
A. Low number of conversions
B. High cost per conversion
C. Low Conversion Rate
OWe took all the necessary actions that were required for getting better insights. Eventually, over a period of time, we managed to get improved results for the company. Where the number of conversions, total conversion value and conversion rate increased by 48 per cent, 147 per cent and 44 per cent respectively, cost per conversion decreased by 20 per cent.
Below you can see the progress in conversions on monthly basis.
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