Debtstroyer Home Loans Case Study

Google Adwords PPC Case Studies - Debtstroyer Home Loans – Industry – Finance


This is an Australian firm that provides you a number of services like Home Loans, Mortgage Refinancing, Business Loans, Debt Consolidation, Debt Settlement, Repayment Arrangements, and more


When this firm approached us, we were challenged to improve the low number of conversions, a very high cost per conversion, a low conversion rate, and also, poor positioning of the advertisements. Making the statistics better was a real challenge.

Challenge Statement

A. Low number of conversions

B. High cost per conversion

C. Low Conversion Rate

PPC Case Study Debtstroyer Home Loans


84% Complete
Increase in number of conversions 84%
40% Complete (success)
Increase in number of clicks 40%
31% Complete (info)
Increase in conversion rate 31%
29% Complete (warning)
Decrease in cost per conversion 29%
Debtstroyer Home Loans Case Study

We took all the necessary actions that needed to be taken in order to get better insights. Eventually, slowly but consistently, we managed to get improved results for the company. Where the number of conversions, number of clicks and conversion rate increased by a whopping 84 per cent, 40 per cent and 31 per cent respectively, cost per conversion decreased by 29 per cent, improving the return on investment significantly.

Compression Of Our Work in Conversions

Below you can see the progress in conversions on monthly basis.

Case Study Debtstroyer Home Loans

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