RingOffice is a premier cloud communication solutions provider that helps businesses communicate efficiently, enhance productivity, and save money.
The challenges working on this project were significant. The volume of clicks was low, while the click-through-rate was also declining. The number of conversions generated from the ad campaigns was poor, and both the CPA and CPC were significantly higher.
A. Low volume of click and click-through rate
B. Poor number of conversions
C. High CPA and CPC
To deliver improved results to our valued client, we took different approaches such as:
i) Non-performing and low CTR-generating ad campaigns were replaced with new and well-optimized copies
ii) We added negative keywords to eliminate irrelevant search traffic
iii) Proper bid adjustments were done to minimize overspending
iv) Mobile bids and location bid adjustments were done
v) Sitelinks and Callout Extension were added to enhance quality score of Google AdWords PPC campaigns
vi) Irrelevant and inappropriate landing pages were eliminated from the remarketing campaign
AdWords PPC Expert is India’s #1 certified PPC expert, promising continuous business growth and maximum Return on Investment for your Pay-Per-Click advertising campaign. We are a leading Google AdWords PPC agency, built on the premises of process-driven, result-oriented PPC services India to ensure maximum revenues. Our objective is not just getting you increased traffic or sales; we are incessantly looking to innovate to ensure minimal Cost Per Customer acquisition and Cost Per Conversion.
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