PPC Case Study Lash Blvd

Google AdWords PPC Case Study Lash Blvd

OverView

Lash Blvd offers premium-quality eyelash extensions supplies and professional training to ensure the clients deliver outstanding results while growing their businesses profitably.

Challenges

The U.S. based company’s Google AdWords PPC campaigns were found to be poorly managed. This had resulted into low number of conversions month-on-month. Wrong keyword choice & optimization and poor bidding led to high cost per conversion.

Challenge Statement

A. Poor number of conversions

B. Poor campaign management

C. Low conversion rate

D. High cost per conversion

PPC Case Study Lash Blvd

Results

With our dedicated efforts, definitive strategy and continuous monitoring, we were able to achieve:

34.3% Complete
increase in total number of conversions 34.3%
14.59% Complete (success)
increase in number of clicks 14.59%
Strategy

It was a big challenge for us to work upon and improve the results of Lash Blvd’s PPC ad campaign. Our first priority was to improve biddings for relevant keywords. Therefore, we focused on the Search Term Report to identify the most relevant keywords as well as negative keywords to boost campaign performance. Through effective campaign management month-on-month, we were able to increase conversions while reducing CPC.

Google Adwords Case Study

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