Appliances R Us is an electronic repair services company in Sydney, with a team of trained technicians offering domestic and commercial support.
Appliance R Us was spending hefty in Google AdWords PPC ads, but the results weren’t impressive. Our biggest challenge was to reach the target audience with a well-optimized ad campaign. However, the number of conversions was poor and the ads were positioned badly. Ineffective bidding and keyword use was further causing the CPC to be significantly high.
A. Poor ad positioning
B. Low number of conversions
C. Poor conversion rate
D. High cost per conversion
E. Lack of quality traffic
With our dedicated efforts, definitive strategy and continuous monitoring, we were able to achieve:
We adopted different strategies required to boost conversions and deliver better value to the client. These included:
i) Testing the ads on multiple search networks and devices to leverage the right bidding technique
ii) Testing and optimizing the search terms and keywords to drive organic traffic and increase conversions
iii) A/B testing a variety of landing paces and optimizing the same
iv) Smart Call Campaign to augment quality traffic and improve conversion at lower CPC
AdWords PPC Expert is India’s #1 certified PPC expert, promising continuous business growth and maximum Return on Investment for your Pay-Per-Click advertising campaign. We are a leading Google AdWords PPC agency, built on the premises of process-driven, result-oriented PPC services India to ensure maximum revenues. Our objective is not just getting you increased traffic or sales; we are incessantly looking to innovate to ensure minimal Cost Per Customer acquisition and Cost Per Conversion.
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