PPC Case Study Appliances RUS

Google AdWords PPC Case Study Appliances R US


Appliances R Us is an electronic repair services company in Sydney, with a team of trained technicians offering domestic and commercial support.


Appliance R Us was spending hefty in Google AdWords PPC ads, but the results weren’t impressive. Our biggest challenge was to reach the target audience with a well-optimized ad campaign. However, the number of conversions was poor and the ads were positioned badly. Ineffective bidding and keyword use was further causing the CPC to be significantly high.

Challenge Statement

A. Poor ad positioning

B. Low number of conversions

C. Poor conversion rate

D. High cost per conversion

E. Lack of quality traffic

Appliances RUS PPC Case Study


With our dedicated efforts, definitive strategy and continuous monitoring, we were able to achieve:

50% Complete
increase in total conversions 50%
60% Complete (success)
reduction in cost per conversion 60%
55% Complete (success)
increase in rate of conversion 55%

We adopted different strategies required to boost conversions and deliver better value to the client. These included:

i) Testing the ads on multiple search networks and devices to leverage the right bidding technique

ii) Testing and optimizing the search terms and keywords to drive organic traffic and increase conversions

iii) A/B testing a variety of landing paces and optimizing the same

iv) Smart Call Campaign to augment quality traffic and improve conversion at lower CPC

Appliances RUS Google Adwords

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