678.4% 📈Increase in ROI For Hair Curler Brand

Our client has a Shopify store to sell innovative products. It's a wireless hair curler for instant hair curls. Client came to us to scale his sales & Revenue

Upon taking over the account, we dig deeper into the data and split it into meaningful campaigns that targeted specific demographics. Since the product is mainly targeted toward a female audience, we created ads in different ad formats and run them on different channels. Targeted campaigns, focusing on particular demographics and devices, provided a much higher CTR. As the CTR improved, Google rewarded our client by lowering the CPC. In comparing the first month, the Conv. rate increased by 500%, and the CPC decreased from $3.24 to $1.36.

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