4X Sales Hike for Pet Products Store

Brand Intro:- Jumbo Pets is an Australian pet supply company that has everything you need in a one-stop online pet shop.

Cowhides Direct Case Study

How We Started:-

We partnered with Jumbo Pets to develop a strong marketing strategy, which helped the company not just save money but solve all of the efficiency problems they had previously been experiencing themselves.

Cowhides Direct Case Study

Brand Challenge:-

  • Identifying Targeted Audiences
  • Clear Marketing Messaging & Tone
  • Generate a high conversion rate and ROI on the website
Cowhides Direct Case Study

Our Approach:-

We got inspiration from his older structure & started Restructuring by adding new campaigns to his account with specific & Detailed Targetting and quickly scaled the account by uncovering hidden potential in long-tail keywords he never knew they had. We have also decreased costs in their account by using various cost-cutting methods as well as testing new things.

What we did:-

  • We have recommended that they spend some of the marketing budgets on Product Listing Ads (PLAs) because they take advantage of a powerful new route into the search results where consumers can discover your excellent products.
  • ...
  • The website hosts a lot of categories, and for each one there are specific Pets: Buy Puppy products from this category or view the most popular Dog products from this section. Using an approach such as this will allow you to target potential customers because each community contains both unique contents related specifically to certain categories and other terms like "Cats" or "Dogs". Here we have pinpointed our ads towards these specific terms using AdWords’ keyword tool which helps improve the clickthrough rate by affording us the opportunity to tag our product links with relevant words that people are searching for.
  • Website Conversion rate optimizations - we started to do A/B testing on our website to see which version would work better at improving the conversion rate of sales.
IMPROVEMENTS:-
  • 🔥4X Increase In the Number of Conversions
  • 🔥2X Decrease in Cost Per Conversions

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