We took over this client’s account and within a matter of two weeks, we showed a significant decrease in CPA and an increase in sales velocity. Before our management, the account had very unstable CPA ranging between 75% – 150% which was extremely unprofitable for them. They also had a very low level of sales velocity which heavily affected their organic ranking too. With applying the correct methods, we managed to drive their Cost down to 30% on average in an extremely competitive category, and raise and maintain high levels of sales velocity.
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