Better Value Pharmacy is an accredited pharmacy for the Pharmacy Guild of Australia’s Quality Care Pharmacy Program. The client hired us to start work on Paid Campaigns from Scratch.
The biggest challenge for Better Value Pharmacy was to compete with other competitors who have already made their position on a search result, The brand awareness is where we need to stand ourselves in that tough competition.
We Structured the paid search campaigns to allow us to bid at the search term level and identify the best-performing themes for the business. We then created automated rules to ensure the best keywords and search terms gained the most possible exposure, allowing them to generate as many Sales as possible without exceeding the target CPA.
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