This is an Australian firm that provides you a number of services like Home Loans, Mortgage Refinancing, Business Loans, Debt Consolidation, Debt Settlement, Repayment Arrangements, and more
When this firm approached us, we were challenged to improve the low number of conversions, a very high cost per conversion, a low conversion rate, and also, poor positioning of the advertisements. Making the statistics better was a real challenge.
A. Low number of conversions
B. High cost per conversion
C. Low Conversion Rate
We took all the necessary actions that needed to be taken in order to get better insights. Eventually, slowly but consistently, we managed to get improved results for the company. Where the number of conversions, number of clicks and conversion rate increased by a whopping 84 per cent, 40 per cent and 31 per cent respectively, cost per conversion decreased by 29 per cent, improving the return on investment significantly.
Below you can see the progress in conversions on monthly basis.
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