Hotel4Humanity is an America-based hotel supply company that offers a wide spectrum of hotel bedding supplies, pillows, towels, linen, and hookless shower curtains.
The company was spending U.S. $200 per month on Google AdWords PPC advertising; however, they weren’t happy with the results. The volume of conversions was significantly poor and the conversion rate was also low. At the same time, the cost per conversion was getting high month-on-month with no effective results.
A. Low conversion volume
B. Poor conversion rate
C. Extremely high cost per conversion
Considering the challenge we had, we leveraged multiple strategies to boost conversions for the client, lower their CPC, and increase conversion rate. These included keyword research and optimizing the search terms, split testing ad creatives and landing pages on different devices, bids management to optimize ad spending, and including negative keywords to streamline irrelevant search traffic.
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